Have you tried www.remotecentral.com for for guidance on converting these codes? I believe there is a programme called makehex that people use to do this.
Also, I did initially contact Philips for these codes using the online support but the person I was speaking to suggested that the Pronto hex codes I was after would have to be provided by the relevant manufacturer! I tried explaining, then gave up soon after.... nice bloke though!
Full discrete IR codes list added for 2k10 & 2k11 (similar) models. Click here.
Please see the updated list of discrete IR codes in this thread:
This thread includes codes for the 2012 RF remote controls, which can also be used for the 2013 RF remote controls.