I have a 40PFL9606. It's a pain having to go through many menu's to do something simple as starting Net.TV. I'm using a programmable remote that can even learn IR hex codes.
Q: Is there a 'direct' IR code to launch NetTV?
The same thing applies to Ambilight, but I'm using the direct IR code from my previous TV which works fine (42PFL9732)
(so if you need that I might be able to provide that code)